CUSTOMER CONTACT
For economic and
workforce development
professionals, business retention and expansion
provides an effective means of systematic customer contact within any market area. Systematic customer contact is, at its core, a sales and marketing function. It allows economic and workforce development
professionals to understand unique client circumstances, needs and expectations. One size does not fit all. There is no single recipe for success here. There are a number of approaches that, individually or collectively, will allow you to achieve desired results.- Dedicated economic or
workforce development
staff members - Local business volunteers
- MBA or Graduate-level students
- Stakeholder or affiliated organization staff members
- Performance-based circuit riders
- Hybrid approach
- Sector or cluster based
- Opportunity or challenge based
- Geographic
- Situational
- Hybrid approach
- Mentoring
- Industry Partnerships
- Workshops and Lectures
- Industry Events
- Hybrid Approach
- Web portal
- E-mail
- Social Media
- Telemarketing
- Mass media
- Hybrid approach
Successful face-to-face outreach-regardless of how it is structured--requires highly trained and motivated personnel. There is no short cut here.