For economic and

workforce development


business retention and expansion

provides an effective means of systematic customer contact within any market area. Systematic customer contact is, at its core, a sales and marketing function. It allows economic and

workforce development

professionals to understand unique client circumstances, needs and expectations. One size does not fit all. There is no single recipe for success here. There are a number of approaches that, individually or collectively, will allow you to achieve desired results.

Face-to-Face Outreach
  • Dedicated economic or

    workforce development

    staff members
  • Local business volunteers
  • MBA or Graduate-level students
  • Stakeholder or affiliated organization staff members
  • Performance-based circuit riders
  • Hybrid approach

Focus Group and Business Walk Outreach
  • Sector or cluster based
  • Opportunity or challenge based
  • Geographic
  • Situational
  • Hybrid approach

Value Added Content
  • Mentoring
  • Industry Partnerships
  • Workshops and Lectures
  • Industry Events
  • Hybrid Approach

Digital/Telecommunications Outreach
  • Web portal
  • E-mail
  • Social Media
  • Telemarketing
  • Mass media
  • Hybrid approach
Successful face-to-face outreach-regardless of how it is structured--requires highly trained and motivated personnel. There is no short cut here.